VIRTUAL ABBA

The Michael Jackson project I did a couple years earlier caught the eye of music producer Simon Fuller and the band ABBA, and they asked me to recreate the band as their digital selves for a short/music video, complete with dialogue and song. In order to recruit the specialized artist and technical talent scattered across the world, I established a virtual musician production company of 50+ and built a cloud-first production pipeline, including an asset management system that offered a continuous interface with in-house and remote artists across the world. This new business model has no reliance on local servers nor local artist workstations, and effectively decentralized staffing and office footprints.

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Due to COVID, the project release is still pending.