VIRTUAL ABBA

The Michael Jackson project I did a couple years earlier caught the eye of music producer Simon Fuller and the band ABBA, and they asked me to recreate the band as their digital selves for a short/music video, complete with dialogue and song. In order to recruit the specialized artist and technical talent scattered across the world, I established a virtual musician production company of 50+ and built a cloud-first production pipeline, including an asset management system that offered a continuous interface with in-house and remote artists across the world. This new business model has no reliance on local servers nor local artist workstations, and effectively decentralized staffing and office footprints.

Due to COVID, the project release is still pending.